Bloom is the traction pad made from algae

Bloom: a traction pad made from algae | Photo: Bloom

Two companies have announced the launch of the world’s first algae-derived traction pad.

Algix and Consequence have joined forces to create Bloom, a label that will explore the possibilities behind eco-friendly foams. One of their products is the surf pad.

“Surfers, standup paddlers, and…

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